Few agencies get the opportunity to roll out a new global brand strategy for one of the world’s most valuable brands.
Fewer still win awards for how they go about it.
Mint Creative devised a creative solution to bring to life and roll-out a new global strategy and unified Visual Identity (VI) across 22 markets, to 55,000 employees and core agency teams.
The rollout received a 97% satisfaction rate with marketeers around the globe, winning two international 
awards.
As part of the training roll-out, we asked each market to put forward their five biggest communication concerns and then created fully designed solutions for each, showing how the new VI could be applied across everything from stadium sponsorships to social media.
The rollout gave marketeers around the world the knowledge and confidence they needed to properly represent the new brand, providing American Express with creative differentiation and consistency in lightning quick timescales.
2018 Best In Brand Award
2019 Global Award for Innovation
